What’s your story? Crafting and communicating a compelling LAFCo narrative

So the majority of the population has no idea what a LAFCo is or what a LAFCo does, and we struggle with communicating and connecting with those that don’t. This session will explore one LAFCo’s experience in creating an outreach and engagement plan and the tangible results that have come from this outreach. Learn how to craft your own LAFCo’s compelling story. 
Panelists include: Marianna Leuschel, Director, NewAgency; Neelima Palacherla, Executive Officer, Santa Clara LAFCo; Rob Rennie, Commissioner, Santa Clara LAFCo; and Chad Upham, Creative Director, Covive. Moderated by: Martha Poyatos, Executive Officer, San Mateo LAFCo.