Now more than ever, LAFCos across California need to emphasize their relevance and influence among stakeholders. Join Erin Gilhuly (CV Strategies) and Justin Wallin (J. Wallin Opinion Research) as they present how the nexus of opinion research and artful story-telling deliver compelling brands and effective, lasting messaging strategies for public agencies. Creative messaging is critical to every LAFCo’s success in leading public initiatives and governance in a continuously changing legislative and economic environment. Presenters will illustrate how understanding – and tracking - public opinion helps effective communications, developing community support and influencing behaviors.
Articulating the significance of LAFCo, agency partnership in resource management and development, and significance of environmental stewardship and conscientious planning will strengthen public and governmental relations, fostering collaboration and support among partners. Attendees will learn the value of message prioritization and consistency, married with artful branding and story-telling in the context of public agencies, best practices and pitfalls. Presenters will describe how to create best-of-breed, data-driven public outreach efforts, illustrated with real-world examples, data and case studies/success stories.
Presented by: Erin Gilhuly, President, CV Strategies and Justin I. Wallin, CEO, Wallin Opinion Research
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